Google Plus can be regarded as the new marketing weapon in your arsenal of social media networks. These Pages provide people with yet another potent and excellent opportunity of connecting with prospects, fans and customers and also promote new and interesting content that can aid in generation of new leads. However, it is a fact that it can be extremely difficult to build your social presence from scratch. Moreover, all the time and effort that you put into it will be wasted if you don’t have an ample following. So, the question is how to get followers on Google Plus?
Here are some tips that can be helpful in this situation:
DEVELOP CONTENT FOR PAGE OPTIMIZATION
Whether it is a new campaign, blog or social presence, it isn’t a good idea to start promotion unless you are truly ready. Take some time to optimize the Google Plus page, which involves building it up with posts and other content before initiating page promotion. In this way, when visitors come onto your page, they will have a positive, rich and engaging experience. Having a blank page will convince them not to add you to their circle. The point is to offer them such great value that they feel as if they are missing out on something by not following you.
PROMOTE THROUGH OTHER SOCIAL MEDIA NETWORKS
Once you have primed your Google Plus page, you need to start promotion of your presence by using the other social media weapons in your arsenal. You may have some reach built up on other networks that can be leveraged to encourage followers and fans to check out your page on Google Plus and follow you there. Chances are that if people are following you on Twitter and Facebook, they consider your content valuable so they will follow you on Google Plus too.
BLOG ABOUT YOUR GOOGLE PLUS PRESENCE
When you are leveraging your exposure in other channels, then another option is to blog about your existence on Google Plus. The blog posting should have details about your new page on Google Plus, the content that will be shared on the page and why you should be followed by the reader.
BECOME ELIGIBLE FOR DIRECT CONNECT
One of the unique features of Google Plus pages is Direct Connect. This feature enables businesses to become eligible for numerous search capabilities such as the ability of getting their pages shown in the organic search results. Moreover, the search results of Google Plus also give people the option of adding the page directly to their circles and this increases the chances of a business of getting more and more followers. Currently, only certain businesses are being offered the option of Direct Connect, but a business can make itself eligible by installing the code of Direct Connect on their website so they are prepared for the new features when they are released to them.
Thus, if you were wondering how to get followers on Google Plus, this is the way to go.
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